Hard Baits

If you’ve ever been hooked on the adrenaline rush of a surface strike, you know the magic of a well-timed popper. The splash, the vibration, the thunderous boil—it’s not just fishing. It’s art. And…

Pencil Lures & The Walk-the-Dog Hustle: How to Fake Out Bass Like a Pro If you’ve ever watched a bass inhale a pencil lure like it’s the last slice of pizza at a tailgate, you know magic is in the details.…

If you’ve ever wondered why your crankbait sometimes misses the strike zone or fails to trigger aggressive bites, you’re not alone. As an angler who’s fished everything from Florida’s mangroves to Montana’s freestone rivers, I can tell…